Carson A. Goff
About Carson A. Goff
Carson A. Goff serves as the Team Marketing Manager and Client Service Associate at UBS in Madison, Wisconsin, where he has worked since 2014. He holds an MBA from the University of Wisconsin-Whitewater and has experience in retail and resource development.
Work at UBS
Carson A. Goff has been employed at UBS since 2014, serving as a Team Marketing Manager and Client Service Associate for a decade in Madison, Wisconsin. In this role, Goff manages and operates The Burish Group's network of strategic partnerships with other UBS Advisors and Teams in the greater Milwaukee and Chicago areas. Goff oversees the planning, development, and execution of strategic marketing and advertising initiatives for The Burish Group, focusing on enhancing client engagement and satisfaction.
Education and Expertise
Carson A. Goff holds a Master of Business Administration from the University of Wisconsin-Whitewater, where he studied Marketing from 2017 to 2019. Prior to this, Goff earned a Bachelor of Science in Business Management from Edgewood College, studying from 2011 to 2013. This educational background provides a strong foundation in marketing strategies and business management principles, contributing to Goff's effectiveness in client service and marketing roles.
Background
Before joining UBS, Carson A. Goff worked as a Retail Sales Associate at SHOPBOP | EAST DANE from 2013 to 2014 for nine months in the Madison, Wisconsin Area. Additionally, Goff gained experience as a Resource Development Intern at United Way of Dane County in 2013, where he worked for three months. These positions contributed to Goff's understanding of client relations and marketing practices.
Client Experience Focus
In his current role at UBS, Carson A. Goff emphasizes ensuring an exceptional client experience throughout the client lifecycle. This focus includes managing the prospecting and onboarding processes, aiming to foster strong relationships and satisfaction among clients. Goff's approach is centered on delivering tailored services that meet the needs of clients effectively.