Gaurav Puri
About Gaurav Puri
Gaurav Puri is an Associate Director of User Experience at UBS in India, where he has worked since 2021. He has a diverse background in user experience and design, with previous roles at NDTV and KPIT, and holds multiple degrees including a Master's from the University of Southampton.
Work at UBS
Gaurav Puri has been serving as the Associate Director of User Experience at UBS since 2021. In this role, he is responsible for enhancing user experience across various digital platforms. His tenure at UBS spans three years, during which he has contributed to the development of user-centric designs that align with the company's strategic objectives.
Previous Experience at NDTV
Gaurav Puri has extensive experience at NDTV, where he held several positions. He worked as a Senior Graphic Designer from 2003 to 2007, followed by a role as Head of Department for Graphics at NDTV Good Times from 2007 to 2014. He later served as the User Experience and User Interface Lead, as well as Head of Design, from 2015 to 2016. His work involved leading design initiatives and enhancing user engagement across various platforms.
Education and Expertise
Gaurav Puri holds a Master’s Degree from the University of Southampton, which he completed from 2014 to 2015. He also achieved a Higher National Diploma in Advertising and Graphic Design from Wigan and Leigh College from 1998 to 2001. Additionally, he earned a Bachelor’s Degree from Bundelkhand University from 2010 to 2013. His educational background supports his expertise in user experience design and digital strategy.
Digital Strategy at Idea Cellular Ltd
Since 2016, Gaurav Puri has worked as the Assistant General Manager of Digital Strategy and Planning at Idea Cellular Ltd in Bombay, Maharashtra. In this role, he is a key decision-maker for Vodafone-Idea Business Solutions' website, overseeing end-to-end digital marketing for B2B products. His focus includes digitally transforming business models and providing comprehensive IoT solutions.
Project Leadership and Achievements
Gaurav Puri has led various significant projects, including the Reliance Fuel on the Run and Reliance Gas initiatives. He has also designed the Idea Cellular website and mobile app, and created a complete interface for an IoT solution for Rieter, a Swiss-based mill. His approach emphasizes creative problem-solving, futuristic thinking, and strategic digital planning.