Georgia Wan
About Georgia Wan
Georgia Wan is the UX Research Lead at UBS, specializing in Wealth Management Platform International. With extensive experience in user research and service design across various roles, she advocates for user needs and employs diverse methodologies to gather insights.
Current Role at UBS
Georgia Wan serves as the UX Research Lead for the UXD team within the Wealth Management Platform International at UBS. She has held this position since 2024, contributing her expertise in user experience research to enhance the platform's offerings. Her role involves utilizing various research methodologies to gather user insights, which inform product development and design strategies.
Previous Experience at Credit Suisse
Prior to her current position, Georgia Wan worked at Credit Suisse as an Assistant Vice President in User Research and Service Design for Wealth Management from 2022 to 2024. During her two years in this role, she focused on understanding user needs and improving service design within the wealth management sector.
Career at Nielsen
Georgia Wan has extensive experience at Nielsen, where she held multiple roles over several years. She started as an Analyst in 2013, advancing to Associate Manager, Senior Analyst, and eventually Associate Director, Qualitative Lead. Her tenure at Nielsen spanned from 2013 to 2021, during which she developed skills in qualitative research and user insights.
Educational Background
Georgia Wan earned her Bachelor of Arts in Language Interpretation and Translation from The Chinese University of Hong Kong, studying from 2009 to 2012. This educational background has equipped her with strong communication skills, which she applies in her user research and design roles.
Research Methodologies and Techniques
In her professional practice, Georgia Wan employs a diverse set of research methodologies, including depth interviews, ethnographic field studies, and cognitive walk-throughs. She advocates for user needs through collaboration with product managers and designers, and utilizes innovative ideation techniques such as trend safari and brainwriting to develop creative solutions.