Giselle Rivera
About Giselle Rivera
Giselle Rivera serves as the Associate Director of Segment Strategy at UBS, where she focuses on developing strategies for younger investor demographics. She has a background in finance and consulting, with previous roles at firms such as EY and Social Entrepreneur Corps.
Current Role at UBS
Giselle Rivera serves as the Associate Director of Segment Strategy at UBS, a position she has held since 2019. In this role, she focuses on developing strategies that cater to younger investor demographics. Her work involves executing initiatives aimed at enhancing client acquisition for this key segment, which is crucial for the firm's growth and sustainability.
Previous Experience at UBS
Prior to her current role, Giselle Rivera worked at UBS in various capacities. She was a Graduate Training Program Analyst from 2017 to 2019, where she gained foundational experience in the financial services sector. Additionally, she participated in the Graduate Training Program Summer Analyst role in 2016 for two months, which further developed her analytical skills and industry knowledge.
Experience at LEAD and Social Entrepreneur Corps
Giselle Rivera participated in the LEADership, Education and Development (LEAD) program for one month in 2012 in Philadelphia, Pennsylvania. This experience contributed to her professional development. She also worked as a Field Consultant for Social Entrepreneur Corps in Guatemala for two months in 2014, where she engaged in projects that supported social entrepreneurship initiatives.
Internship at EY
In 2015, Giselle Rivera completed a seven-month internship in Transaction Advisory Services at EY in the Greater New York City Area. This role provided her with exposure to transaction analysis and advisory services, enhancing her understanding of financial transactions and corporate strategy.
Education and Expertise
Giselle Rivera earned a Bachelor of Science in Applied Economics and Management from Cornell University, studying from 2013 to 2017. Her academic background provides a solid foundation for her expertise in segment strategy development, particularly aimed at younger investors. She has developed strategies that enhance client engagement and retention within this demographic.