Jing Liu
About Jing Liu
Jing Liu is a Project Manager at UBS in Zurich, Switzerland, with a background in digital project management and customer service across various industries. Liu has experience in social media strategy, business process analysis, and user experience enhancement, having previously worked at Daimler Mobility AG, Bank of China, and BMW Group.
Work at UBS
Jing Liu has been employed at UBS as a Project Manager since 2022. Based in Zurich, Switzerland, Liu has contributed to various projects within the organization, leveraging skills in project management to drive initiatives forward. The role involves coordinating teams and managing project timelines to ensure successful delivery of objectives.
Previous Experience at Daimler Mobility AG
Prior to joining UBS, Jing Liu worked at Daimler Mobility AG as a Digital Project Manager from 2016 to 2021. In this role, Liu managed the social media strategy and search engine marketing (SEM) efforts, including pay-per-click (PPC) and search engine optimization (SEO), collaborating with an external advertising agency to enhance the company's digital presence.
Educational Background
Jing Liu holds a Bachelor's degree in Computer Software and Media Applications from Xiamen University, which was completed from 2007 to 2011. Liu also earned a Master's degree from Ludwig-Maximilians-Universität München from 2012 to 2015, and another Master's degree in Business Administration and Management from emlyon business school from 2012 to 2014. This diverse educational background supports Liu's expertise in both technical and managerial aspects of project management.
Project Management Initiatives
In previous roles, Jing Liu has developed and managed projects aimed at improving customer experience and operational efficiency. Notable initiatives include the Mobility Insurance On Demand project, which focused on digital insurance products. Liu facilitated Design Thinking Workshops to address customer pain points in the insurance purchasing journey, contributing to the development of refined business models.
Early Career Experience
Jing Liu's early career includes positions at Bank of China as a Customer Manager from 2010 to 2011, and at BMW Group as an Intern & Master Thesis Student in MINI Sales Europe from 2014 to 2015. Liu also worked as a Customer Quality Trainee at Nissan Europe in 2013. These roles provided foundational experience in customer management and quality assurance within the automotive and financial sectors.