Keddy Lim
About Keddy Lim
Keddy Lim serves as the Team Lead for the APAC Business Risk Organisation at UBS, overseeing cross-border activities and stakeholder collaboration since 2022. With extensive experience in risk management across various financial institutions, Lim has held multiple roles at Citi and United Overseas Bank, contributing to business strategy and project implementation.
Work at UBS
Keddy Lim has been serving as the Team Lead for the APAC Business Risk Organisation at UBS since 2022. In this role, Lim oversees the Cross-border Competency Center, focusing on business strategy planning and project implementation. Lim collaborates with key stakeholders in Global Wealth Management (GWM) APAC, representing the region in global forums and advocating for its interests. Lim's responsibilities include providing advice and training on cross-border framework matters and conducting market and risk reviews for senior committees.
Previous Experience at Citi
Prior to joining UBS, Keddy Lim worked at Citi in various capacities. From 2020 to 2022, Lim held the position of Risk Manager for Secured Lending and Citibusiness. Before that, Lim served as Head of Product and Marketing for Secured Finance from 2016 to 2018 and as Vice President/Senior Risk Analyst from 2012 to 2016. Lim's extensive experience at Citi also includes a role as Credit Operations Unit Head from 2006 to 2012, contributing to risk management and credit operations.
Career at United Overseas Bank Limited (UOB)
Keddy Lim began their career at United Overseas Bank Limited (UOB), where they worked in various roles. Lim served as a Personal Banker from 2001 to 2004, followed by a position as a Credit Officer in Credit Approval and Portfolio Management from 2004 to 2005. These roles provided Lim with foundational experience in banking and risk management.
Education and Expertise
Keddy Lim's educational background includes a Bachelor of Business (Honors) in Marketing from Nanyang Technological University, completed from 1998 to 2001. Lim also attended Cedar Girls' Secondary School, achieving a Science Stream qualification from 1992 to 1995, and studied at Anderson Junior College, focusing on Physics, Economics, and Chinese Literature from 1996 to 1997. This educational foundation supports Lim's expertise in risk management and business strategy.
Professional Contributions
In the role at UBS, Keddy Lim performs APAC market and risk reviews in collaboration with stakeholders, contributing to senior committees such as the APAC Risk Committee and the Global Cross-border Operating Committee. Lim supports projects aimed at improving processes related to the cross-border framework and IT capabilities for GWM APAC, enhancing operational efficiency and compliance.