Keiji Yamamoto
About Keiji Yamamoto
Keiji Yamamoto serves as the Head of Digital Marketing at UBS Wealth Management in Tokyo since 2018, where he has effectively managed a significant marketing budget to achieve impressive client acquisition targets. His prior experience includes roles at HP, Zurich Insurance, and Hakuhodo, contributing to his expertise in digital marketing and strategic planning.
Work at UBS
Keiji Yamamoto has served as the Head of Digital Marketing at UBS Wealth Management since 2018. He is based in Tokyo and has been instrumental in driving digital marketing strategies within the organization. Under his leadership, UBS has focused on enhancing its digital client acquisition efforts, achieving significant financial targets.
Previous Experience at HP
Prior to his role at UBS, Keiji Yamamoto worked at HP as the Marketing Manager for HP.com from 2017 to 2018. During this time, he contributed to the company's online marketing strategies and initiatives, focusing on enhancing brand visibility and customer engagement.
Career Background
Keiji Yamamoto has a diverse career background in marketing and business planning. He worked at Advantage Resourcing (Ex: The Goodwill Group Inc.) as a Senior Assistant in the Business Planning Division from 2005 to 2010. He then transitioned to Hakuhodo Inc., where he served as Manager of the Account Management Division from 2010 to 2012. Following that, he was with Zurich Insurance Company Ltd as Manager in the Marketing Communication Division from 2012 to 2017.
Achievements in Digital Marketing
In 2019, Keiji Yamamoto achieved a net new money (NNM) target of 10 billion yen with a marketing budget of 30 million yen at UBS. This accomplishment highlights his effective budget management and strategic planning skills in the realm of digital client acquisition. Additionally, he launched a unique sports business seminar in 2019, which garnered media attention among financial institutions.
Education and Expertise
Keiji Yamamoto studied at 文化学院, where he focused on 演劇/シアターおよび演出技法, earning a 専門士 degree from 1998 to 2001. His educational background has contributed to his expertise in marketing and communication strategies within the financial services sector.