Landon S.
About Landon S.
Landon S. serves as the Associate Director of Digital Marketing for APAC at UBS, focusing on strategic digital initiatives within the asset management sector. With a background in marketing and extensive experience across various roles in financial institutions, he has contributed to regional marketing strategies in Singapore since 2018.
Current Role at UBS
Landon S. serves as the Associate Director of Digital Marketing for the Asia-Pacific (APAC) region within Asset Management at UBS. He has held this position since 2018, contributing to strategic digital initiatives that enhance the firm's marketing efforts. His role encompasses a focus on SEO, social media, and analytics, which are critical components in the asset management sector. Based in Singapore, he has been instrumental in implementing regional marketing strategies tailored to the diverse markets across APAC.
Previous Experience in Asset Management
Prior to his current role, Landon S. worked at UBS in various capacities. He was a Sales Assistant in Asset Management from 2016 to 2017, where he supported sales operations. Following this, he served as the Business Manager for Marketing APAC in Asset Management for eight months in 2017 to 2018. His experience at UBS has provided him with a comprehensive understanding of the asset management landscape and the marketing strategies that drive success in this field.
Experience at Deutsche Bank and Prudential Assurance
Landon S. began his career in the financial sector at Deutsche Bank, where he worked as a Projects Executive in Global Banking for four months in 2015. He later joined Prudential Assurance Company Singapore as a Financial Consultant from 2014 to 2015. These roles contributed to his foundational knowledge in finance and project management, which he later applied in his marketing-focused positions.
Education and Expertise
Landon S. earned his Bachelor's Degree in Marketing from RMIT University, studying from 2010 to 2013. This academic background laid the groundwork for his expertise in digital marketing, particularly within the asset management sector. His education has equipped him with the skills necessary to navigate the complexities of digital initiatives, SEO, and analytics, which are essential in his current role.
Regional Marketing Strategies in APAC
In his current position, Landon S. has been actively involved in developing and executing regional marketing strategies across the Asia-Pacific region. His focus on digital marketing initiatives has allowed him to leverage analytics and social media to enhance brand visibility and engagement in diverse markets. This experience underscores his capability to adapt marketing strategies to meet the unique demands of the APAC region.