Pauline Koh
About Pauline Koh
Pauline Koh is an Ebusiness Director at UBS, where she has worked since 2017. She has held various roles in marketing and advertising across multiple countries, including positions at Maybank Kim Eng, DBS Bank, and BBDO.
Work at UBS
Pauline Koh has served as the Ebusiness Director at UBS since 2017. In this role, she is responsible for overseeing digital business initiatives and strategies within the organization. Her tenure at UBS has spanned over seven years, during which she has contributed to the development and implementation of various digital solutions aimed at enhancing customer experience and operational efficiency.
Previous Experience at Maybank Kim Eng
Prior to her current position, Pauline Koh worked at Maybank Kim Eng as the Regional Head of Branding and Marketing Performance. She held this role for seven months in Kuala Lumpur, Malaysia, from 2016 to 2017. Her responsibilities included managing branding strategies and marketing performance metrics across the region.
Career Background in Advertising and Banking
Pauline Koh has a diverse background in both advertising and banking. She began her career at Batey Ads as an Account Supervisor from 1996 to 1998. She then transitioned to the banking sector, working at ABN AMRO Bank N.V. as AVP of Cards Product in Consumer Finance from 2004 to 2008 in Amsterdam. Additionally, she held positions at DBS Bank as AVP of Advertising in the Consumer Bank Group for seven months in Singapore and at Dentsu Young & Rubicam as an Account Manager in Japan from 1998 to 2000.
Education and Expertise
Pauline Koh earned her Master's degree in Business Administration from The University of Western Australia, completing her studies from 2007 to 2009. This educational background has equipped her with a solid foundation in business principles, which she has applied throughout her career in both marketing and financial services.
Achievements at BBDO
During her time at BBDO, Pauline Koh served as an Associate Account Director from 2000 to 2004 in New York. In this capacity, she managed key accounts and contributed to various advertising campaigns. Her experience in this role further developed her skills in client management and strategic planning.