Phyllis Tai
About Phyllis Tai
Phyllis Tai is an Associate Director in Strategic Marketing, Client Experience & Segments at UBS Global Wealth Management, with over ten years of experience in marketing and client relationship management across Europe and Asia Pacific. She has a background in marketing roles at various companies and has also created her own jewelry brand, reflecting her diverse professional interests.
Current Role at UBS
Phyllis Tai serves as the Associate Director of Strategic Marketing, Client Experience & Segments within Global Wealth Management at UBS. She has held this position since 2017, contributing to the firm's marketing strategies and client engagement initiatives in the Zürich Area, Switzerland. Her role involves driving commercial impact and enhancing client experiences through various marketing efforts.
Previous Experience in Marketing
Prior to her current role, Phyllis Tai worked at METRO AG in Switzerland, where she held the positions of Senior Marketing Officer from 2012 to 2014 and Deputy Marketing & CRM Manager from 2015 to 2017. Her responsibilities included managing customer relationship management, lead generation, and social media activation. She also briefly worked as a Marketing Executive at Lan Kwai Fong Group in Hong Kong in 2008.
Educational Background
Phyllis Tai has a diverse educational background. She completed her Bachelor of Business Administration at The Hong Kong Polytechnic University from 2004 to 2007. She participated in an Exchange Program at Kingston University from 2005 to 2006. Additionally, she pursued further education at Columbia Business School in 2020, focusing on Digital Marketing, and attended Wharton Online, University of Pennsylvania in 2016. She also studied at LST Leung Chik Wai Memorial School and St. Mary's Canossian College.
Entrepreneurial Venture
In 2013, Phyllis Tai established her own jewellery brand, reflecting her passion for jewellery design. This venture showcases her creativity and entrepreneurial spirit, allowing her to combine her marketing expertise with her interest in luxury goods.
Professional Skills and Expertise
Phyllis Tai possesses over 10 years of experience in various marketing disciplines, including customer relationship management (CRM), acquisition and retention strategies, lead generation, and social media activation. Her extensive international experience spans Europe and Asia Pacific, with a focus on the finance and luxury industries. She is skilled in research and analytics, communications, website production, and process optimisation.