Sven Schaefer
About Sven Schaefer
Sven Schaefer serves as the Group Head of Brand Activation, Sponsorship & Events at UBS, where he has worked since 2011. He also holds guest lecturer positions at two universities and has a background in sponsorship roles within the motorsport industry.
Work at UBS
Sven Schaefer has held the position of Group Head Brand Activation, Sponsorship & Events at UBS since 2011. In this role, he has been instrumental in shaping the global sponsorship strategy for the company, focusing on key areas such as art, culture, sports, and sustainability. His responsibilities include evaluating and implementing new opportunities to enhance brand awareness and scale business initiatives. Schaefer aims to create unforgettable experiences and content that allow individuals to form their own perceptions of UBS's services and products.
Previous Experience in Sponsorship and Events
Prior to his tenure at UBS, Sven Schaefer worked at Sauber Group as Manager Sponsorship Accounts & Events for the Sauber F1 Team from 2010 to 2011. He also gained experience at BMW Group, where he was involved in Sponsoring & Business Relations for the BMW Sauber F1 Team from 2006 to 2009. His background in these roles has contributed to his expertise in managing sponsorships and events within the competitive sports industry.
Education and Expertise
Sven Schaefer studied at the German Sport University, where he focused on Management & Economics and achieved a degree in Sport Sciences from 2001 to 2006. This educational background has equipped him with the necessary skills to excel in the fields of brand activation and sponsorship management.
Guest Lecturing Experience
In addition to his corporate roles, Sven Schaefer has been involved in academia as a Guest Lecturer. Since 2020, he has been teaching at Lucerne University of Applied Sciences and Arts, and since 2021, he has also been a Guest Lecturer at the University of Applied Sciences of the Grisons. His involvement in education reflects his commitment to sharing knowledge and fostering the next generation of professionals in the field.
Leadership and Vision in Sponsorship
Sven Schaefer seeks to be an empowering leader for his team and a visionary thinker in the field of sponsorship. He aims to foster and grow communities through strategic partnerships and events, demonstrating a commitment to collaboration and innovation in brand activation.