Amy Wood
About Amy Wood
Amy Wood is a Marketing Director with extensive experience in research-driven strategies for client acquisition and operational improvement. She has held leadership roles at Shaw Communications and currently works at UFA in Calgary, Alberta.
Work at UFA
Amy Wood has been serving as the Marketing Director at UFA since 2024. In this role, she focuses on utilizing research and analytics to create data-driven strategies aimed at new client acquisition and process enhancement. Her work is characterized by advocacy for brand and client interests, along with the integration of automation solutions to achieve operational excellence. This position is based in Calgary, Alberta, Canada, and operates in a hybrid work environment.
Previous Experience at Shaw Communications
Prior to her current role at UFA, Amy Wood held multiple positions at Shaw Communications. She served as the Director of Sales and Marketing for Shaw Direct from 2020 to 2023, where she developed innovative customer engagement strategies that consistently drove incremental revenue. Earlier in 2020, she was the Director of Consumer Enablement for 11 months. Additionally, from 2014 to 2020, she worked as the Director of Loyalty Operations and Manager of Loyalty Care & Retention, where she was recognized for achieving sales targets through effective communication plans.
Education and Expertise
Amy Wood earned a Marketing Diploma from the Northern Alberta Institute of Technology (NAIT) from 2004 to 2006. Her educational background has equipped her with the skills necessary for her roles in marketing and client engagement. She utilizes her expertise in research and analytics to inform her strategies and promote interdisciplinary collaboration within her teams.
Professional Skills and Advocacy
In her professional capacity, Amy Wood advocates for both brand and client interests. She promotes interdisciplinary collaboration by leveraging individual strengths to enhance team performance. Her focus on integrating automation solutions reflects her commitment to operational excellence and efficiency in marketing processes.