Jorge Mendez Manzanilla
About Jorge Mendez Manzanilla
Jorge Mendez Manzanilla is a Livestock Product Strategy Manager at United Farmers of Alberta Co-operative Limited, where he has worked since 2019. He has extensive experience in the agricultural sector, having held various roles including Senior Director of Market Development at Canada Beef Inc. and Sales Account Manager at Cargill.
Current Role at United Farmers of Alberta
Jorge Mendez Manzanilla serves as the Livestock Product Strategy Manager at United Farmers of Alberta Co-operative Limited. He has held this position since 2019, contributing to the organization's strategic initiatives in livestock product management. His role involves overseeing product development and market strategies within the livestock sector, based in the Calgary, Canada Area.
Previous Experience at United Farmers of Alberta
Prior to his current role, Jorge worked at United Farmers of Alberta Co-operative Limited as the Program Manager for Commercial Agribusiness from 2016 to 2019. In this capacity, he managed various agribusiness programs, focusing on enhancing operational efficiencies and market reach within the agricultural sector.
Experience at Canada Beef Inc.
Jorge Mendez Manzanilla held the position of Senior Director of Market Development for Latin America at Canada Beef Inc. from 2007 to 2016. During his nine years in this role, he was responsible for developing market strategies and expanding the company's presence in Latin American markets.
Education and Academic Background
Jorge studied at the University of Alberta, where he earned a Master of Science in Agricultural Economics, focusing on International Trade and Foreign Investment from 2000 to 2003. He also completed an Extension Certificate in Leadership at Mount Royal University between 2011 and 2013. Earlier, he obtained a Bachelor's degree in Agriculture and Animal Husbandry from Instituto Tecnológico y de Estudios Superiores de Monterrey from 1990 to 1994.
Early Career at Cargill
Jorge began his career as a Sales Account Manager at Cargill, where he worked for one year in High River, Alberta, from 2003 to 2004. This early experience in sales provided him with foundational skills in account management and customer relations within the agricultural industry.