Kelsey Uggerslev
About Kelsey Uggerslev
Kelsey Uggerslev serves as the Director of Product Strategy at United Farmers of Alberta Co-operative Limited, where he has worked since 2020. With extensive experience in product strategy, business development, and supply chain optimization, he has held various roles in prominent companies such as Nutrien and Agrium.
Work at UFA
Kelsey Uggerslev serves as the Director of Product Strategy at United Farmers of Alberta Co-operative Limited. She has held this position since 2020, contributing to the development of strategic product offerings that align with the needs of agricultural producers. Uggerslev plays a key role in cultivating an omnichannel go-to-market strategy, focusing on phased e-Commerce implementation and change management adoption. Her work emphasizes sustainability and differentiation in product offerings.
Previous Experience in Agriculture
Prior to her current role, Uggerslev worked in various positions within the agricultural sector. She was a Nitrogen Supply Manager at Nutrien for 11 months in Calgary, Alberta, from 2017 to 2018. Additionally, she held multiple roles at Agrium, including Business/Corporate Development, National Account Manager, and Marketing Analyst, spanning from 2006 to 2017. Her experience also includes a position as National Account Manager - Fertilizer, Sulphur & Coal at Canadian Pacific Railway from 2019 to 2020.
Education and Expertise
Uggerslev holds a Bachelor of Arts in Communications with a Management Focus from The University of Calgary. She also completed a Marketing Management Certificate at the same institution from 2005 to 2007. In 2009, she participated in the Executive Development Program at Queen's University, focusing on Finance for the Non-Financial Manager. Her educational background supports her expertise in product strategy and business development.
Global Experience and Skills
Kelsey Uggerslev has extensive international experience, having conducted business and fostered relationships with suppliers and customers in 22 countries. She communicates across 16 different languages, showcasing her ability to navigate diverse markets. Her skills include global logistics, negotiation, strategic vendor management, and supply chain optimization, which are integral to her roles in product strategy and development.
Achievements in Business Development
In her career, Uggerslev has developed business cases, project charters, and financial models to identify and drive new business initiatives and strategic partnerships. Her contributions to the agricultural industry focus on aligning product offerings with market needs, emphasizing sustainability and differentiation. Uggerslev's leadership in these areas has positioned her as a key player in the development of innovative strategies within her organization.