Michael Li
About Michael Li
Michael Li is a Petroleum Sales Manager at United Farmers of Alberta Co-operative Limited, where he manages a fuel portfolio of 1.5 billion litres and leads sales support for over 50 agency sites. He has extensive experience in the petroleum industry, having previously worked at Husky Energy and Shell in various roles.
Current Role at UFA
Michael Li serves as the Petroleum Sales Manager for Western Canada at United Farmers of Alberta Co-operative Limited. He has held this position since 2017 and is based in Calgary, Alberta. In this role, he manages a substantial fuel portfolio of 1.5 billion litres. His responsibilities include leading sales support and fostering strong relationships with over 50 agency sites located in Northern Alberta. Additionally, he actively seeks new business opportunities across British Columbia, Alberta, and Saskatchewan to enhance the commercial division.
Previous Experience in Petroleum Sales
Before joining United Farmers of Alberta Co-operative Limited, Michael Li accumulated extensive experience in the petroleum industry. He worked at Husky Energy from 2015 to 2017 as part of the Refined Products Marketing team, focusing on wholesale fuels and refinery feedstock. Prior to that, he spent three years at Shell as a Sales Executive for North America from 2007 to 2010, and he also served as a Senior Accounts Coordinator (International) at Shell from 2004 to 2007. His career in the sector has provided him with a strong foundation in sales and marketing.
Educational Background
Michael Li earned a Bachelor of Commerce degree from the University of Alberta, where he studied Marketing, Business Law, and Economics. His academic tenure spanned from 1999 to 2003. This educational background has equipped him with the knowledge and skills necessary for his roles in sales and marketing within the petroleum industry.
Career Development and Other Roles
Throughout his career, Michael Li has held various positions that contributed to his expertise in marketing and sales. He worked as a Marketing Analyst at LawDepot for ten months in 2003-2004 and later served as the Western Canadian Product Manager at Owens Corning from 2010 to 2015. These roles have allowed him to develop a diverse skill set that supports his current responsibilities in the petroleum sector.
Leadership in Special Projects
In his current position at United Farmers of Alberta Co-operative Limited, Michael Li leads special projects, including the Cardlock partnership program. His leadership in these initiatives demonstrates his commitment to innovation and growth within the organization, as he works to enhance service offerings and strengthen partnerships in the fuel industry.