Thomas Heggen
About Thomas Heggen
Thomas Heggen is a Database Marketing Manager with extensive experience in marketing intelligence and data analysis. He holds a BS in Animal Science from Iowa State University and an MBA from Drake University, and has worked in various marketing roles at notable financial institutions.
Work at Ulmer & Berne LLP
Thomas Heggen has served as the Database Marketing Manager at Ulmer & Berne LLP since 2012. In this role, he focuses on managing marketing technology systems, which include ContactEase for customer relationship management (CRM), Vuture and Constant Contact for email marketing, WordPress for content management, and LexBlog for firm blogs. His responsibilities involve providing critical market, client, and competitor information to measure performance and support business development efforts.
Education and Expertise
Thomas Heggen earned a Bachelor of Science in Animal Science from Iowa State University, where he studied from 1982 to 1986. He later pursued a Master of Business Administration (MBA) at Drake University, completing his studies from 1991 to 1993. His educational background provides a foundation for his expertise in database marketing and business intelligence.
Previous Experience in Marketing
Before joining Ulmer & Berne LLP, Thomas Heggen held significant positions in marketing at various organizations. He worked at KeyBank as Vice President and Database Marketing Manager from 1999 to 2004. Subsequently, he served as Vice President of Marketing Business Intelligence at FirstMerit Bank from 2004 to 2011. In these roles, he utilized his business process experience and technical skills to mine and analyze data, delivering concise and meaningful reports.
Technical Skills and Data Analysis
Thomas Heggen possesses strong technical skills that enable him to effectively mine and analyze data. He utilizes these skills to create meaningful reports that support business development efforts. His experience with marketing technology systems enhances his ability to manage and optimize marketing strategies, contributing to overall organizational performance.