Phung Vo
About Phung Vo
Phung Vo is a Data Integration Specialist at the University of Massachusetts Boston, where he leads a team of analysts and utilizes statistical analysis to derive insights for the marketing communication team. He holds an M.B.A. from UMass Boston and has extensive experience in business intelligence and data analysis, having previously worked at American Student Assistance and Shoebuy.com.
Work at UMass Boston
Phung Vo has been employed at the University of Massachusetts Boston as a Data Integration Specialist since 2021. In this role, Vo leads a team of analysts, focusing on sharing data knowledge and ensuring the quality of deliverables. Vo utilizes statistical analysis to extract insights from complex data, specifically for the marketing communication team. Additionally, Vo has developed a suite of Business Intelligence (BI) reports using SQL Server Reporting Services (SSRS) and Excel PowerPivot to monitor key operational metrics.
Education and Expertise
Phung Vo holds a Master of Business Administration (M.B.A.) with a focus on Business Intelligence and Internet Marketing from the University of Massachusetts Boston, where Vo studied from 2012 to 2014. Prior to this, Vo earned a Bachelor of Science in Business Administration with a concentration in Management Information Systems from Boston University, completing the degree from 2002 to 2006. This educational background provides a strong foundation in data analysis and business strategy.
Professional Experience
Before joining UMass Boston, Phung Vo worked at American Student Assistance as a Principal Analyst from 2007 to 2014. In this position, Vo was responsible for recommending opportunities for operational improvement based on data-driven analysis and leading brainstorming meetings with department managers to address future operational challenges. Vo also served as the Manager of Business Intelligence and Analytics at Shoebuy.com for nine months in 2014-2015, where Vo focused on marketing analytics. Earlier in Vo's career, Vo worked as a Marketing Campaign Analyst Intern at Staples from 2005 to 2007.
Data-Driven Analysis and Reporting
Phung Vo specializes in data-driven analysis and reporting, utilizing statistical methods to identify insights from complex datasets. In the current role at UMass Boston, Vo leads a team to ensure that data knowledge is effectively shared and that deliverables meet quality standards. Vo's experience includes developing BI reports that assist in monitoring key operational metrics, which supports informed decision-making within the organization.