Werner Kunz
About Werner Kunz
Werner Kunz is a Full Professor of Marketing at the University of Massachusetts Boston, where he has worked since 2007 in various academic roles. He specializes in social media, consumer behavior, and research on service and innovation.
Work at UMass Boston
Werner Kunz has held multiple positions at the University of Massachusetts Boston since 2007. He started as an Assistant Professor of Marketing, serving in this role until 2014. He then became an Associate Professor of Marketing, a position he held until 2019. Currently, he serves as a Full Professor of Marketing and has been in this role since 2019. Additionally, Kunz has been the Director of the Digital Media Lab since 2014, where he oversees initiatives related to digital media and marketing.
Education and Expertise
Werner Kunz studied at Humboldt-Universität zu Berlin, where he earned a Diplom-Kaufmann and a Diplom-Mathematiker from 1995 to 1999. He furthered his education at the University of Massachusetts Boston in 2008 for 11 months. His expertise lies in marketing, social media, and consumer behavior, with a focus on service and innovation in his research.
Background
Before his tenure at UMass Boston, Werner Kunz worked as an Assistant Professor at Humboldt University from 2005 to 2007. His academic career has been marked by a commitment to teaching and research in marketing, particularly in the areas of social media and consumer behavior. His background in mathematics complements his marketing expertise.
Public Speaking and Research Interests
Werner Kunz serves as a public speaker on topics related to social media and consumer behavior. His research interests are centered on service and innovation, contributing to the academic discourse in these fields. He engages with both academic and professional audiences to share insights on consumer trends and marketing strategies.
Personal Interests
In addition to his academic pursuits, Werner Kunz has a passion for photography and identifies as a 'wanna-be-artist.' This interest reflects his creative side and complements his professional focus on digital media and marketing.