Shindy Barber
About Shindy Barber
Shindy Barber serves as the Vice President of Marketing at Umba, where he has worked since 2022. With extensive experience in brand management and marketing across various industries, he previously held senior roles at companies such as Yum! Brands, Amazon, and Starbucks.
Current Role at Umba
Shindy Barber serves as the Vice President of Marketing at Umba, a digital banking startup based in the San Francisco Bay Area. Since joining the company in 2022, she has been instrumental in shaping the marketing and brand strategy. Her leadership includes managing a team of seven, which encompasses heads of digital, marketing, and product design. Under her guidance, Umba has focused on innovative marketing solutions tailored to the unique challenges of the digital banking sector.
Previous Experience at Yum! Brands
Shindy Barber has extensive experience at Yum! Brands, where she held multiple roles over several years. She began as an Account Executive at EuroRSCG 360 before moving to Yum! Brands, where she worked as a Marketing Manager for Taco Bell from 2004 to 2010. She then progressed to Director of Brand Management and later Senior Director of Marketing. Her tenure at Yum! Brands culminated in her role as Vice-President/Senior Director of Brand Management and Innovation for KFC from 2014 to 2017.
Experience at Amazon and Starbucks
Shindy Barber worked at Amazon from 2017 to 2019 in Brand Strategy and Product Marketing for Amazon Devices and Alexa. During her time there, she pioneered go-to-market strategies that became benchmarks for other business units. Following Amazon, she served as Head of Marketing and Innovation for Evolution Fresh at Starbucks from 2020 to 2021, where she contributed to marketing initiatives in the beverage sector.
Educational Background
Shindy Barber has a strong educational foundation, having studied Business Administration and Management at Harvard University, where she also focused on Entrepreneurship in Emerging Economies. She furthered her education at Stanford University Graduate School of Business, earning a certificate in Organizational Analysis. Additionally, she holds a Bachelor of Applied Science in Behavioral Sciences and Integrated Marketing Communications from Western Michigan University.
Achievements in Digital Marketing
Shindy Barber has demonstrated a distinctive capability in driving innovative digital marketing solutions. Notably, she played a pivotal role in surpassing the goal of 1 million enrollments for a digital banking platform in Africa, addressing challenges related to consumer mistrust in financial institutions. Her expertise in fostering revenue growth and brand rejuvenation has been recognized across various sectors.