Tom Groom
About Tom Groom
Tom Groom serves as the Digital and Graphic Lead at Unbabel, where he has worked since 2020. He has a background in graphic and industrial design, with previous experience at companies such as Vibes and Make 26 Inc.
Current Role at Unbabel
Tom Groom serves as the Digital and Graphic Lead at Unbabel, a position he has held since 2020. In this role, he has developed and maintained a design system that enhances the user experience across various platforms. He has also been instrumental in the conceptualization and deployment of innovative marketing campaigns, contributing to the company's brand visibility. Additionally, he played a key role in restructuring Unbabel's marketing website architecture, focusing on improving navigation and user engagement.
Previous Experience in Graphic and Digital Design
Before joining Unbabel, Tom Groom gained valuable experience in graphic and digital design through various roles. He worked as a Graphic and Digital Designer at Vibes from 2018 to 2019, where he contributed to design projects that enhanced brand communication. Prior to that, he served as an Associate Graphic Designer at Agency EA for a brief period in 2020. His early career included internships at Make 26 Inc. and Caterpillar Inc., where he developed foundational skills in design and brand activation.
Education and Academic Background
Tom Groom earned a Bachelor’s Degree in Graphic and Industrial Design with a Minor in Art from the University of Illinois Chicago. His studies spanned from 2014 to 2019, during which he developed a strong understanding of design principles and practices. His academic experience included participation in the Chicago Creative Bootcamp, sponsored by Leo Burnett, which further enhanced his creative skills and industry knowledge.
Focus on Brand Activation
Tom Groom has a strong focus on brand activation and expanding awareness in growing industries. His professional approach is characterized by a commitment to exploring new ideas and experiences, which informs his design strategies and campaign development. This focus has enabled him to contribute effectively to the marketing efforts at Unbabel and previous organizations.