Alex Nazarevich
About Alex Nazarevich
Alex Nazarevich is the Vice President of Growth at Unbounce, with extensive experience in eCommerce and digital marketing roles across various companies in Vancouver, British Columbia, Canada.
Title: Vice President, Growth
Alex Nazarevich currently holds the title of Vice President, Growth at Unbounce. Since joining the company in 2022 in Vancouver, British Columbia, Canada, Alex has been focused on expanding business opportunities and driving growth initiatives. Their expertise lies in developing strategies that align both eCommerce and in-store retail operations, a critical component for overcoming challenges unique to the Canadian retail market.
Company: Unbounce
Unbounce, where Alex Nazarevich works as Vice President, Growth, is a leading company known for its landing page and conversion optimization services. In this role, Alex is responsible for spearheading growth strategies and ensuring the company's competitive edge in the market. Starting in 2022, Alex has utilized their extensive background in digital marketing and eCommerce to propel Unbounce’s business forward.
Previous Role: INDOCHINO Vice President of Growth
Before joining Unbounce, Alex served as the Vice President of Growth at INDOCHINO from 2021 to 2022 in Vancouver, British Columbia, Canada. In this position, Alex led growth strategies, focusing on enhancing customer acquisition and leveraging data to drive performance. During their tenure, Alex's initiatives contributed to significant improvements in eCommerce operations.
Background: Digital Operations at BC Liquor Distribution Branch
Alex Nazarevich worked at BC Liquor Distribution Branch, first as Manager, eCommerce Operations from 2018 to 2019, and then as Director, Digital Operations from 2019 to 2021. In these roles, Alex oversaw the digital transformation of the organization, implementing strategies to improve online sales and digital customer engagement. Their work was pivotal in modernizing the branch’s digital presence and operational efficiency.
Education and Expertise: The University of British Columbia
Alex Nazarevich earned a Bachelor of Commerce with a focus on Marketing from The University of British Columbia, attending from 2005 to 2009. This educational foundation provided Alex with comprehensive knowledge in marketing principles and business strategies. This background has been instrumental in developing Alex’s ability to translate data into actionable insights and build effective, data-driven marketing strategies.