Anastasia Kaploun
About Anastasia Kaploun
Anastasia Kaploun is a Sr. Growth Marketing Manager at Unbounce, with extensive experience in digital marketing and performance optimization.
Title
Anastasia Kaploun currently serves as the Sr. Growth Marketing Manager at Unbounce in Vancouver, British Columbia, Canada.
Current Positions
Anastasia Kaploun holds the position of Sr. Growth Marketing Manager at Unbounce since 2022. She also serves as Performance Marketing Manager at Unbounce, a role she began in 2021. Both positions are based in Vancouver, British Columbia, Canada.
Past Employment
Anastasia Kaploun has a diverse background in digital marketing. She worked at Thrive Digital as a Senior Performance Marketing Specialist in 2021 for 10 months. From 2019 to 2021, she was a Digital Marketing Specialist at Rise People in Vancouver, Canada Area. Prior to that, she served as a Digital Marketing Specialist at Empower Health from 2017 to 2019. She also held roles at La Biosthetique Paris as a Social Media Marketing Specialist from 2015 to 2016 in Moscow, Russia, and at CROC as a Junior Marketing Specialist from 2014 to 2015 in Moscow. Additionally, she worked as a Jr. PR Specialist at RusHydro for 2 months in 2014 and at Janssen Cosmetics as a Social Media Marketing Specialist from 2013 to 2017.
Education and Expertise
Anastasia Kaploun has a Master's degree in Advertising from the Higher School of Economics, where she studied from 2009 to 2014. She also pursued studies at RED Academy in Digital Marketing and obtained a certificate in 2017. In the same year, she completed a certificate in Business Verbal Communications from the Academy of Learning College. Additionally, she completed The Landmark Forum at Landmark in 2018. Her foundational education was at 1400 School, where she completed primary and secondary education from 1999 to 2009.
Responsibilities and Projects at Unbounce
At Unbounce, Anastasia Kaploun has been instrumental in developing a best-in-class web performance and paid media practice focused on customer acquisition, analytics, attribution, and experimentation. She manages the highest performing acquisition channel, Organic, along with Affiliates. Her responsibilities also include budgeting, forecasting, and KPI development for website performance. Anastasia collaborates with agencies and contractors for various performance marketing strategies, assists in developing incrementality measurement frameworks, and works closely with the VP of Growth Marketing on performance function vision. She also plans and executes web releases and runs experiments to improve acquisition funnels and drive revenue.