Cecilia Martinez
About Cecilia Martinez
Cecilia Martinez is an Art Director at Unbounce in Vancouver, British Columbia, Canada, with extensive experience in interactive design and brand strategy.
Current Position at Unbounce
Cecilia Martinez is currently serving as the Art Director at Unbounce, a role she has held since 2021. Based in Vancouver, British Columbia, Canada, she is responsible for directing the visual design and brand experience efforts of the company. Her work involves leading creative strategy, overseeing design teams, and ensuring that all visual content aligns with the company's brand guidelines.
Previous Roles at Unbounce
Before becoming the Art Director, Martinez held various roles at Unbounce. She was an Interactive Design Manager from 2020 to 2021, focusing on managing interactive design projects. From 2014 to 2020, she served as an Interactive Designer, where she played a key role in website redesigns and the development of brand interaction projects. These positions allowed her to progressively build her expertise in strategic brand experiences and user engagement.
Experience in Advertising Agencies
Martinez has an extensive background working with advertising agencies in the Mexico City Area. She worked as an Art Director at Wunderman from 2012 to 2013 and at Proximity BBDO Mexico from 2009 to 2012. Early in her career, she was an art director trainee at Another Company from 2007 to 2008. These roles helped her develop a solid foundation in art direction and creative strategy.
Educational Background
Cecilia Martinez completed a Bachelor's degree in Graphic Design at Universidad Iberoamericana, where she studied from 2004 to 2008. She furthered her education at Vancouver Film School, where she attended the Digital Design Program from 2013 to 2014. This diverse educational background equipped her with essential skills in both traditional and digital design disciplines.
Key Contributions and Practices
Martinez has championed initiatives that significantly improved the efficiency of design teams at Unbounce. She advocates for quick experimentation to validate new ideas while ensuring they align with brand style and guidelines. She also promotes integrating user experience principles into the brand design process, making her a pivotal figure in enhancing user engagement and strategic brand experiences.