Emma Capalbo

Marketing Strategist, Social & Video @ Unbounce

About Emma Capalbo

Emma Capalbo is a Marketing Strategist specializing in social and video content at Unbounce, with extensive experience in digital content creation and social media management.

Current Role at Unbounce

Emma Capalbo currently serves as the Marketing Strategist, Social & Video at Unbounce. She began her role in 2021. In this capacity, she manages social strategies across multiple platforms including LinkedIn, Twitter, YouTube, Instagram, and Facebook. Additionally, she acts as the face and voice of the brand, helping to build hype within the B2B SaaS industry. Her work involves executing top-of-the-funnel campaigns that are tied to brand awareness, product launches, social impact, and employer branding.

Previous Positions and Experience

Emma Capalbo has held several notable positions before her current role at Unbounce. She worked as a Digital Content Creator & Social Media Manager at Flipd Inc. from 2020 to 2021. Prior to that, she was a Multimedia Producer in a freelance capacity for about a year. She also served as a Digital Content Creator at CrowdRiff for nine months. Among her experience are roles at Bell Media, CJRU 1280AM, Buffer Festival, and SpiritLive Radio. These varied positions have contributed to her extensive expertise in digital content creation and social media management.

Education and Credentials

Emma Capalbo achieved a Bachelor of Arts in Media Production from Ryerson University, where she studied from 2015 to 2019. Additionally, she holds a certificate in Motion Graphics & Animation from the School of Motion. Her education has equipped her with the necessary skills in videography, photography, and video/photo editing.

Skills and Specializations

With over five years of experience, Emma Capalbo specializes in videography, photography, and video/photo editing. She focuses on creating content related to travel, lifestyle, music, and technology. Emma is particularly passionate about travel, often producing travel content for platforms like YouTube and TikTok. Her comprehensive skill set enables her to excel in managing and executing social media strategies across various digital platforms.

Hobbies and Personal Interests

Outside of her professional life, Emma Capalbo enjoys spending her free time relaxing on a beach in Cuba. Her passion for travel not only informs her professional work but also enriches her personal life, providing her with the relaxation and inspiration needed to maintain her creative endeavors.

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