Jon Yu
About Jon Yu
Jon Yu is the Senior Director of Finance at Unbounce in Vancouver, British Columbia, Canada, with extensive experience in finance roles across various companies.
Title
Jon Yu holds the position of Senior Director Of Finance at Unbounce. He has been in this role since 2022, bringing extensive experience in financial management and strategy to the company.
Company
Jon Yu is currently employed at Unbounce, a company based in Vancouver, British Columbia, Canada. Unbounce is known for providing a platform designed to help businesses create, launch, and optimize marketing campaigns without needing developers.
Education and Expertise
Jon Yu achieved his CPA, CGA qualification from the Chartered Professional Accountants of Canada (CPA Canada) between 2009 and 2011. This advanced professional certification underlines his expertise in financial accounting and management, equipping him with the skills needed to navigate complex financial landscapes and corporate environments.
Career Background
Jon Yu has an extensive career in finance, beginning at Blast Radius as a Senior Project Accountant from 2008 to 2010. He progressed to various roles within the company, culminating as Finance Manager, EMEA, from 2011 to 2012 in Amsterdam. He has also held titles such as Director of Finance at Rethink and Director of Finance Operations at Vision Critical. He served as Interim CFO at Dutch Love from 2019 to 2021 before joining Unbounce, initially as Director of Finance in 2021.
Achievements
Jon Yu has led significant projects throughout his career, including the implementation of a new collections methodology and the adoption of IFRS 15/ASC 606. He developed KPI Dashboards to enhance decision-making and built a bottom-up cash forecast framework. At a leading advertising agency, he researched and implemented the ERP system Sage Intacct, significantly improving efficiency. He also played a critical role in restructuring efforts during his secondment in Amsterdam, resulting in substantial corporate improvements.