Keith Lippert
About Keith Lippert
Keith Lippert serves as the Assistant Vice President of Marketing at UniBank, where he shapes the bank's brand identity and collaborates with subsidiary companies to achieve shared goals. He has been with UniBank since 2020 and holds a Graduate Degree in International Business from the University of Massachusetts Dartmouth.
Work at UniBank
Keith Lippert serves as the Assistant Vice President of Marketing at UniBank, a position he has held since 2020. In this role, he shapes the standalone brand identity of UniBank while collaborating with subsidiary companies to achieve mutual success. He is responsible for developing and managing comprehensive omni-channel marketing plans and budgets that align with revenue and brand objectives. His efforts include driving strategies for industry and media exposure, which encompass press releases, award submissions, and speaking engagements.
Education and Expertise
Keith Lippert studied at the University of Massachusetts Dartmouth, where he pursued an MBA Curriculum and earned a Graduate Degree in International Business from 2012 to 2013. This educational background provides him with a strong foundation in business principles and marketing strategies, which he applies in his current role at UniBank.
Brand Development and Strategy
In his capacity at UniBank, Keith leads the evolution of the bank's brand architecture. He ensures that the brand is communicated consistently across all key touchpoints. Keith also champions the UniBank brand internally, training the organization to present a unified brand image to external audiences. His focus on brand consistency plays a crucial role in enhancing the bank's market presence.
Marketing Leadership
Keith Lippert is responsible for driving the marketing strategy at UniBank. He develops and manages comprehensive marketing plans that utilize various channels to effectively reach target audiences. His leadership in marketing ensures that the bank meets its revenue goals while maintaining a strong brand presence in the industry.