Paul Swiontkowski
About Paul Swiontkowski
Paul Swiontkowski is a seasoned marketing professional currently serving as the Director of Marketing Strategy, Analytics, and Insights at Unify Consulting. With extensive experience in data science and marketing analytics, he focuses on enhancing digital marketing strategies and customer experience outcomes.
Work at Unify Consulting
Paul Swiontkowski has been serving as the Director of Marketing Strategy, Analytics, and Insights at Unify Consulting since 2020. In this role, he focuses on integrating marketing strategies with data analytics to enhance client outcomes. His responsibilities include leading initiatives that aim to maximize strategic digital transformation and improve customer experience outcomes. His expertise in analytics and insights supports the development of effective marketing strategies tailored to client needs.
Experience at Max (CX)
Since 2019, Paul Swiontkowski has held the position of Marketing Analytics/BI/Data Science Applications Architect at Max (CX) in Chicago, Illinois. In this capacity, he specializes in the application of business intelligence and data science to enhance marketing strategies. His work involves developing analytic applications that drive customer business intelligence initiatives, contributing to the overall effectiveness of marketing efforts.
Career at Microsoft
Paul Swiontkowski worked at Microsoft from 2010 to 2019, holding several senior roles. He served as the Director of Marketing Sciences from 2010 to 2013, where he focused on marketing analytics. He then progressed to Senior Director, Data Sciences from 2013 to 2017, and later became Senior Director of Consumer CRM Operations, Reporting, and Data Sciences from 2017 to 2019. His roles involved leading data science initiatives and developing strategies to enhance consumer engagement through data-driven insights.
Previous Role at McCann Worldgroup
From 2005 to 2010, Paul Swiontkowski was the Chief Marketing Scientist at McCann Worldgroup / Universal McCann in San Francisco. During his five-year tenure, he focused on integrating data science technology into marketing strategies. His work contributed to the advancement of digital marketing campaign delivery platforms, enhancing the effectiveness of marketing initiatives.
Education and Expertise
Paul Swiontkowski studied at Northwestern University from 1977 to 1980, where he earned a Master of Management (MM) degree with a focus on Marketing, Quantitative Methods, and Management Information Systems (MIS). His educational background provides a strong foundation for his expertise in developing and operating analytic applications that drive customer business intelligence and analytics initiatives.