Catherine Foo
About Catherine Foo
Catherine Foo serves as the CMO Office, Global Operations at Uniphore, where she has worked since 2019. With over two decades of experience in various industries, she specializes in strategic planning, marketing integration, and financial analysis.
Current Role at Uniphore
Catherine Foo currently holds the position of Director in the CMO Office, focusing on Global Marketing Strategy and Planning at Uniphore. She has been with the company since 2019, contributing to the development and execution of marketing strategies that align with the company's global operations. Based in Palo Alto, California, her role involves collaborating with various teams to enhance marketing initiatives and drive business growth.
Previous Experience at Cisco Systems
Before joining Uniphore, Catherine Foo worked at Cisco Systems for 12 years as a Senior Strategy, Planning & Operations Manager in Global Marketing and Corporate Communications. During her tenure from 2007 to 2019, she managed product financial P&L, forecasting, and analysis. Her experience at Cisco contributed to her expertise in strategic marketing and operational planning.
Diverse Industry Background
Catherine Foo has extensive experience across various industries, including High Tech, Consumer Packaged Goods, eCommerce, and Banking. This diverse background has equipped her with a broad understanding of different market dynamics and consumer behaviors, enhancing her ability to develop effective marketing strategies tailored to specific sectors.
Educational Qualifications
Catherine Foo earned her Bachelor's degree in Management Information Systems from Concordia University. She furthered her education by obtaining an MBA with a focus on International Marketing and Finance from the same institution. Her educational background provides a solid foundation for her roles in marketing strategy and operations.
Expertise in Marketing and Operations
Catherine Foo specializes in strategic planning and operations, branding and identity, and global campaign management and execution. She excels in integrating marketing programs with cross-functional teams, including marketing, sales, finance, operations, and IT. Her approach to problem-solving is data-driven, focusing on addressing complex and unprecedented challenges within organizations.