Deepak Gupta
About Deepak Gupta
Deepak Gupta is a seasoned marketing operations and analytics professional currently serving as the Sr. Director of Marketing Operations and Analytics at Uniphore. With extensive experience at companies such as Riverbed Technology, Cisco Systems, and Cohesity, he specializes in designing marketing processes that enhance revenue generation.
Current Role at Uniphore
Deepak Gupta serves as the Senior Director of Marketing Operations and Analytics at Uniphore. He has held this position since 2022, working in a hybrid capacity in the United States. In this role, he focuses on optimizing marketing processes and leveraging analytics to enhance operational efficiency and drive revenue growth.
Previous Experience in Marketing Operations
Before joining Uniphore, Deepak Gupta held several significant positions in marketing operations. He worked at Cohesity as the Senior Director of Marketing Operations and Analytics for five months in 2021-2022. Prior to that, he was with Riverbed Technology, where he served as Director of Marketing Analytics and Operations from 2013 to 2021. He also briefly held the role of Marketing Technologies Director at Tailored Brands, Inc. in 2022.
Career Background in Technology and Analytics
Deepak Gupta has a diverse background in technology and analytics. He began his career at Cisco Systems, where he worked as a Senior Systems Analyst - Consultant from 2000 to 2004 in the San Francisco Bay Area. He later served as Senior Manager IT at Cisco from 2012 to 2013 in Bangalore. His early experience includes a role as Associate Technical Manager at Persistent Systems Pvt. Ltd. in 2004.
Education and Technical Expertise
Deepak Gupta earned a Bachelor of Engineering (BE) in Electrical, Electronics, and Communications Engineering from Netaji Subhas Institute of Technology, where he studied from 1989 to 1993. He possesses expertise in designing and implementing marketing processes and technologies that impact revenue. His skills include lead lifecycle management, marketing automation, and marketing ROI.
Professional Skills and Relationship Management
Deepak Gupta is recognized for his ability to forge strong relationships across various levels and functions within organizations. He is skilled in lead qualification, lead scoring, multi-touch attribution, and closed-loop reporting. His focus on collaboration and communication has been instrumental in driving change and achieving marketing objectives.