Jennifer Benincasa
About Jennifer Benincasa
Jennifer Benincasa serves as the Director of Field Marketing for North America at Uniphore, bringing extensive experience in global field marketing from her previous roles at RapidAPI, Sisense, and DataStax.
Current Role at Uniphore
Jennifer Benincasa serves as the Director of Field Marketing for North America at Uniphore, a position she has held since 2023. In this role, she is responsible for developing and executing marketing strategies that drive engagement and growth in the North American market. Her focus includes enhancing brand visibility and supporting sales initiatives through targeted marketing efforts.
Previous Experience in Field Marketing
Prior to her current role, Jennifer held the position of Senior Director of Global Field Marketing at RapidAPI from 2022 to 2023. She also worked at Sisense as Director of Global Field & Demand Generation Marketing from 2021 to 2022. Her extensive background includes various marketing roles at companies such as DataStax, Zuora, and LinkedIn, where she developed expertise in lead generation and corporate event management.
Educational Background
Jennifer Benincasa studied at Saint Mary's College of California, where she earned a Bachelor of Arts degree in Management. This educational foundation has contributed to her strategic approach in marketing and management roles throughout her career.
Skills and Expertise in Marketing Tools
Jennifer possesses advanced skills in utilizing various marketing tools and platforms. She is proficient in CRM platforms like Salesforce, as well as marketing automation tools such as Eloqua 10 and Marketo. Additionally, she has experience with reporting and analytics tools including BIRT, Omniture, and Demandbase, which she leverages to enhance marketing strategies and drive demand generation.
Event Management and Engagement
Jennifer has a strong background in organizing and managing C-Level Executive events and prospecting workshops. She is skilled in conducting webinars using platforms such as WebEx, On24, and GoToWebinar, which are integral to her marketing strategies. Her ability to engage with high-level executives has been a key aspect of her roles in field marketing.