Joey Castillo
About Joey Castillo
Joey Castillo is a Senior Manager of Field Marketing at Uniphore, with a diverse background in marketing and business development across various companies. He has held key positions at SAP, Medallia, and other organizations, focusing on account conversion strategies and event management.
Current Role at Uniphore
Joey Castillo serves as the Senior Manager of Field Marketing at Uniphore, a position he has held since 2022. In this role, he is responsible for managing both virtual and physical field events aimed at driving revenue across North America. His focus includes developing account conversion strategies that enhance product adoption and implementing Account-Based Marketing (ABM) as part of his field marketing initiatives.
Previous Experience at SAP
Joey Castillo worked at SAP in various capacities from 2012 to 2018. He began as a Business Development Specialist in the Greater Atlanta Area for two years. He then transitioned to SAP Ariba, where he held two roles: Demand Management Executive from 2015 to 2018 for three years, and Field Marketing Manager from 2018 to 2021 for another three years. His tenure at SAP provided him with extensive experience in business development and field marketing.
Experience at Medallia and Other Companies
Before joining Uniphore, Joey Castillo was the Senior Field Marketing Manager at Medallia for seven months in 2021. His earlier roles include working as an Inside Sales Representative at Kudzu.com in 2010, and as a Senior Account Executive at Mozido from 2014 to 2015. He also served as a Recruiting Manager at Robert Half Technology for two months in 2014 and briefly as a Business Development Manager at Sysomos in 2015.
Educational Background
Joey Castillo completed his secondary education at South Aiken High School, where he achieved a General Studies diploma from 1998 to 2002. He then attended Wilbur O. and Ann Powers College of Business at Clemson University, studying Entrepreneurship and Management from 2002 to 2007. His education has provided a foundation for his career in marketing and business development.
Field Marketing Expertise
Joey Castillo has developed a strong expertise in field marketing, particularly in Account-Based Marketing (ABM). He actively participates in trade shows and events to enhance product marketing efforts. His focus on account conversion strategies is aimed at accelerating product adoption, showcasing his commitment to driving revenue and market engagement.