Karen Mascarenhas, M.Mkg, M.Eng
About Karen Mascarenhas, M.Mkg, M.Eng
Karen Mascarenhas is a Marketing Manager specializing in Demand Generation, currently working at Uniphore in Toronto, Canada. She holds multiple degrees in Marketing and Mechanical Engineering and has extensive experience in both fields, focusing on data-driven marketing strategies.
Current Role at Uniphore
Karen Mascarenhas serves as the Marketing Manager for Demand Generation at Uniphore, a position she has held since 2021. In this role, she focuses on developing and implementing demand generation strategies that leverage customer behavioral insights. Her work integrates creativity with data analytics to enhance marketing strategies, ensuring that campaigns are both effective and targeted.
Educational Background
Karen Mascarenhas has an extensive educational background in both marketing and engineering. She studied at the University of Toronto, where she earned a Master's degree in Mechanical Engineering and an ELITE Certification from 2015 to 2016. Additionally, she completed her Master of Marketing at the Schulich School of Business, York University, from 2020 to 2021. She also holds a First Class Honors Degree in Mechanical Engineering from Heriot-Watt University.
Previous Work Experience
Prior to her current role, Karen Mascarenhas accumulated diverse experience in various marketing and engineering positions. She worked as a Marketing Manager at Crystal Fountains from 2017 to 2020. Earlier, she held roles at Desert Group, Deloitte, Desert Leisure LLC, KPMG, and BK Gulf, primarily in marketing and project management capacities. Her experience spans multiple industries and regions, particularly in Dubai, UAE.
Specialization and Expertise
Karen Mascarenhas specializes in demand generation strategies that utilize customer behavioral insights. She combines her technical background in engineering with her marketing expertise to inform data-driven decision-making. This unique blend allows her to approach marketing challenges with a structured and analytical mindset, enhancing her effectiveness in developing comprehensive marketing solutions.
Entrepreneurial Venture
In addition to her role at Uniphore, Karen Mascarenhas is the founder of theartfultouch, a venture she established in 2020. This initiative reflects her commitment to integrating creativity with marketing practices, further showcasing her entrepreneurial spirit and dedication to innovative marketing solutions.