Mehak Dhawan
About Mehak Dhawan
Mehak Dhawan is a Senior Growth Marketing Manager at Uniphore, where she has worked since 2023. With over 8 years of experience in the marketing industry, she specializes in leveraging user psychology and data analytics to create innovative marketing strategies.
Work at Uniphore
Mehak Dhawan currently serves as the Senior Growth Marketing Manager at Uniphore, a position she has held since 2023 in Bengaluru, Karnataka, India. In this role, she focuses on leveraging user psychology to enhance growth marketing strategies. Prior to her current position, she worked at Uniphore as a Field Marketing Specialist and Event Marketing Lead for the APAC, UK, and US regions from 2021 to 2023. Additionally, she was an Event Marketing Associate for the US, JAPAC, and EMEA regions from 2021 to 2022.
Education and Expertise
Mehak Dhawan holds a Postgraduate Degree in Strategic Digital Marketing from the Great Lakes Institute of Management, which she completed from 2020 to 2021. She also earned a Bachelor's degree in Economics from Stella Maris College, where she studied from 2012 to 2015. Her educational background supports her expertise in leveraging user psychology and data analytics to develop effective growth marketing strategies.
Background
Mehak Dhawan has over 8 years of experience in the marketing industry, working with both startups and global enterprises. Before joining Uniphore, she worked at Wizcraft International Entertainment Pvt. Ltd. as an Assistant Account Manager from 2015 to 2020. She also completed a 3-month internship at Aura Integrated Solutions Pvt Ltd. in 2015. Her diverse experiences have equipped her with a strong foundation in marketing.
Achievements
Throughout her career, Mehak Dhawan has specialized in creating unforgettable brand experiences through innovative marketing strategies. She is recognized for her ability to blend experiential marketing with growth marketing to drive business results. Her focus on utilizing data analytics has been instrumental in developing and executing effective growth marketing strategies.