Ryan S.
About Ryan S.
Ryan S. is a social media professional currently working at Uniphore, where he focuses on social media strategy and influencer relationships. With over 12 years of experience in marketing across various industries, he has held significant roles at companies like Druva, MongoDB, and Proofpoint.
Work at Uniphore
Ryan S. currently serves in the role of Social Media at Uniphore, a position he has held since 2023. In this role, he integrates social media with other digital channels, including video and web, to enhance the company's online presence. Ryan cultivates relationships with influencers to steer Uniphore's social influencer strategy. He empowers teams with strategic insights for effective social channel usage and leads the execution of paid social campaigns to maximize impact.
Previous Experience in Social Media and Digital Marketing
Prior to his current position, Ryan S. held several significant roles in social media and digital marketing. He worked as Director of Social Media & Digital Marketing at Druva from 2020 to 2022. He also served as Social Media Marketing Lead at MongoDB from 2022 to 2023. His earlier experience includes a six-year tenure as Sr. Digital and Social Media Marketing Manager at Proofpoint and a four-year role at Accellion, where he was involved in digital and social media marketing.
Education and Expertise
Ryan S. has a strong educational background in communication and digital marketing. He studied at Cornell University, focusing on Digital Communication and Media/Multimedia, and completed the Digital Marketing 360 program from 2020 to 2021. Additionally, he holds a BS in Mass Communication and Media Studies from the University of Phoenix, obtained between 1998 and 2002. He also possesses three certifications in social media strategy, advertising, and analytics.
Background and Early Career
Ryan S. has a diverse background that includes military service and various roles in business development. He served in the United States Army from 1995 to 2005 while stationed in Germany. His early career included positions such as Business Development Manager at CMC Markets and Security Manager at the U.S. Consulate General in Germany. He also worked as a Grocery Stocker at Piggly Wiggly Midwest, LLC from 1990 to 1995.
Marketing Skills and Strategies
With over 12 years of marketing experience, Ryan S. specializes in social media and content creation across multiple industries, including technology and pharmaceuticals. He leverages tools like Google Analytics to measure and optimize social media performance and business impact. His expertise includes leading end-to-end execution of paid social campaigns and integrating social media with other digital channels to enhance overall marketing effectiveness.