Sakthivel Natarajan
About Sakthivel Natarajan
Sakthivel Natarajan is a Martech Operations Specialist currently working at Uniphore in Bengaluru, India. He has a background in Mechanical Engineering and has held various roles in marketing technology and operations across multiple companies, including Cognizant and Verticurl.
Current Role at Uniphore
Sakthivel Natarajan serves as a Martech Operations Specialist at Uniphore, a position he has held since 2022. He operates from Bengaluru, Karnataka, India. In this role, he focuses on marketing technology operations, leveraging his expertise to enhance marketing strategies and campaign effectiveness.
Previous Experience in Marketing Technology
Before joining Uniphore, Sakthivel worked as a Marketing Technology Specialist at Verticurl, a WPP Company, for eight months in 2022. His earlier experience includes a role as Senior Process Executive at Cognizant, where he worked for five months in 2021. He also served as a Process Executive at Cognizant from 2020 to 2021, accumulating a total of one year in that position.
Educational Background in Engineering
Sakthivel Natarajan completed his Bachelor of Engineering (BE) in Mechanical Engineering at PSG College of Technology from 2014 to 2018. His foundational education includes Higher Secondary Schooling at Bannari Amman Vidya Niketan, where he studied from 2012 to 2014.
Skills in Marketing Campaigns
Sakthivel possesses advanced skills in SQL, which he utilizes for marketing data analysis and campaign targeting. He has experience in designing HTML emails and template-based emails for marketing campaigns. Additionally, he is skilled in creating landing pages and forms, and he has a strong background in targeting audience groups for both B2B and B2C marketing campaigns.
Early Career Experience
Sakthivel began his professional career as an Internship Trainee at Caterpillar Inc. in 2017. He later worked as a Manufacturing Executive at ITC Limited for seven months in 2018-2019. These roles contributed to his diverse experience across different sectors before specializing in marketing technology.