Sarah Merino
About Sarah Merino
Sarah Merino serves as the Head of Digital Marketing at Uniphore, where she has worked since 2023. She has extensive experience in digital marketing, having held various roles at companies such as Obility, DataStax, and Sisense, and possesses a Bachelor's Degree in Public Relations and French from San Jose State University.
Current Role at Uniphore
Sarah Merino serves as the Head of Digital Marketing at Uniphore. She has held this position since 2023, overseeing the company's digital marketing strategies and initiatives. Her role involves leveraging data-driven approaches to enhance marketing efficiency and optimize campaigns across various digital platforms.
Previous Experience in Digital Marketing
Prior to her current role, Sarah held several positions in digital marketing. She worked as a Senior Digital Marketing Manager at Sisense from 2021 to 2023, and as a Digital Marketing Manager at DataStax from 2020 to 2021. Additionally, she was a Senior Demand Generation Manager at Obility from 2017 to 2020, where she focused on demand generation strategies.
Educational Background
Sarah Merino obtained her Bachelor's Degree from San Jose State University, where she studied Public Relations and French. This educational background has contributed to her expertise in digital marketing and public relations.
Skills and Proficiencies
Sarah is proficient in various creative and design tools, including Canva and Figma. She specializes in utilizing data-driven strategies and employs social media management tools such as Sprout Social and Emplifi. Her expertise extends to advanced marketing platforms like VWO, Drift, and Qualified, as well as analytics tools like Google Analytics and Mixpanel.
Early Career in Public Relations
Sarah began her career in public relations with internships at several organizations. She worked as a Public Relations Intern at SHIFT Communications and oohilove.com in 2011 and 2010, respectively. Additionally, she served as a Public Relations Account Coordinator at Cutline Communications from 2012 to 2013. These roles provided her with foundational experience in communication and marketing.