John Klyce Minervini
About John Klyce Minervini
John Klyce Minervini is a Content Marketing Lead with a background in journalism and award-winning writing. He has held various marketing roles at companies such as Plaid and RealtyShares, where he significantly impacted revenue and enhanced content strategies.
Work at Unit
John Klyce Minervini has been serving as the Content Marketing Lead at Unit since 2021. In this role, he focuses on developing and executing content strategies that enhance brand visibility and engagement. His experience in content marketing allows him to create impactful campaigns that resonate with target audiences. He leverages his background in journalism to craft compelling narratives that support Unit's marketing objectives.
Previous Experience in Content Marketing
Prior to his current position, Minervini worked at Plaid as Content Lead from 2018 to 2021. During his tenure, he developed a sales enablement content roadmap that significantly impacted the company's annual recurring revenue. He also implemented SEO strategies that increased organic traffic by 74%. His experience at RealtyShares as Content and Product Marketing Manager included launching the Investor Learning Center, which positioned the company as a thought leader in online real estate investing.
Education and Expertise
John Klyce Minervini studied at Harvard University, where he earned a Bachelor of Arts (Hons) in English and American Literature and Language. His academic background in journalism complements his professional experience, allowing him to excel in content creation and marketing. He is proficient in various marketing tools, including SEMrush, seoClarity, and Google Analytics, which support his data-driven approach to content strategy.
Background in Journalism
Minervini has a solid foundation in journalism, having worked as the Arts & Culture Editor at Willamette Week from 2008 to 2013. This role involved overseeing content related to arts and culture, enhancing his storytelling skills. He also served as Digital Marketing Coordinator at Crosstown Arts, where he further developed his marketing expertise. His background enables him to effectively communicate complex ideas to diverse audiences.
Achievements in Content Strategy
Throughout his career, John Klyce Minervini has achieved notable results in content strategy and marketing. At Plaid, he led the creation of new sections on the company's website to simplify API explanations for non-technical users. His focus on understanding customer behavior through focus groups and sales call shadowing has refined marketing personas, enhancing the effectiveness of content initiatives.