Cathryn De Graff Crookston, Rn, Bsn
About Cathryn De Graff Crookston, Rn, Bsn
Cathryn De Graff Crookston is a Senior Director of Provider Solutions with extensive experience in healthcare sales and leadership. She has held key positions at NowPow and Unite Us, leveraging over 15 years of expertise in sales team management and healthcare challenges.
Work at Unite Us
Cathryn De Graff Crookston serves as the Senior Director of Provider Solutions at Unite Us, a position she has held since 2022. In this role, she focuses on enhancing provider solutions to improve healthcare delivery. Additionally, she has been the Strategic Director of Sales at Unite Us since 2022, where she leverages her extensive sales experience to drive strategic initiatives. Her work contributes to the organization's mission of connecting health and social care.
Experience at NowPow
Since 2019, Cathryn has worked as the Vice President of Sales at NowPow in the Greater Chicago Area. In this capacity, she has utilized her expertise in sales and relationship management to lead initiatives that align with the company's objectives. Her role involves strategic positioning and consultative sales, focusing on building partnerships that enhance service delivery in the healthcare sector.
Background in Healthcare Sales
Cathryn has over 15 years of experience in healthcare sales, where she has built and led high-performing sales teams. Her career began in clinical roles within acute care settings before transitioning to Health IT in 2005. Initially, she served as a clinical liaison, bridging the gap between healthcare business teams and clinical practices. This background has equipped her with a deep understanding of the clinical, financial, and regulatory challenges faced by healthcare providers.
Previous Role at Emmi
Before her current positions, Cathryn worked at Emmi for 14 years, where she held various roles, including Regional Sales Director and Regional Vice President of Sales. During her tenure, she focused on sales strategies and relationship management, contributing to the growth and success of the organization. Her experience at Emmi further solidified her expertise in the healthcare sales landscape.
Education and Expertise
Cathryn studied at Purdue University, where she earned a Bachelor of Science in Nursing (BSN). This educational background supports her extensive experience in healthcare and sales. Her expertise includes strategic C-suite level positioning and consultative sales, making her a valuable asset in the healthcare industry.