Henry Aruca
About Henry Aruca
Henry Aruca serves as the Vice President of Brand Strategy & Communications at United Veterinary Care, where he has worked since 2019. He has extensive experience in marketing and communications within the animal health industry, having held various leadership roles in multiple organizations over the years.
Work at United Veterinary Care
Henry Aruca serves as the Vice President of Brand Strategy & Communications at United Veterinary Care. He has held this position since 2019, contributing to the company's strategic direction and communication efforts. His role involves overseeing brand initiatives and enhancing the company's presence in the veterinary sector. Aruca's experience in marketing and communications supports United Veterinary Care's mission to provide quality veterinary services across Florida and beyond.
Education and Expertise
Henry Aruca has a diverse educational background. He studied Pastoral Studies at Tennessee Temple University, earning a Bachelor of Fine Arts (BFA) from 1993 to 1996. He furthered his education at New Jersey City University, where he studied Fine and Commercial Art, achieving a BA and BFA from 1988 to 1991. Additionally, he completed a year-long Leadership program at Landmark from 2018 to 2019. This combination of education equips him with skills in leadership, communication, and creative strategy.
Background in Marketing and Communications
Aruca has extensive experience in marketing and communications within the animal health and healthcare industries. He worked as the Director of National Marketing & Corporate Partnerships at VCA from 2010 to 2015, where he led national marketing efforts for a large network of veterinary hospitals. His previous roles include Vice President at Advanced Communication & Education and Vice President of Business Development & Strategic Partnerships at Activ4Pets. His background includes founding a boutique animal health agency and revitalizing a healthcare communications agency.
Achievements in the Animal Health Industry
Henry Aruca has played a significant role in the animal health industry, including establishing a startup pet telemedicine company and a crossover human publisher. He successfully led a national marketing team for the largest group of veterinary hospitals globally and implemented a client retention and growth program that was highly effective. His efforts have contributed to the growth and collaboration of multiple companies at local, regional, and enterprise levels.
Entrepreneurial Ventures
Aruca founded and served as Owner and President of Med Edge LLC from 2004 to 2010, where he developed business strategies in the healthcare sector. He also co-founded New Life U.S. Visa & Immigration Services, serving as Director of Operations from 2017 to 2019. His entrepreneurial spirit is evident in his ability to create and lead successful ventures, particularly in the animal health space, where he has built strong partnerships and innovative solutions.