Bobby Nash
About Bobby Nash
Bobby Nash serves as the Associate Athletic Director for Marketing and Promotions at the University of Colorado, where he oversees advertising across various media channels and leads marketing initiatives for the athletic department. He has previously held positions at the University of Oklahoma and Utah State University, focusing on community relations, marketing, and fan engagement.
Current Role at University of Colorado
Bobby Nash serves as the Associate Athletic Director for Marketing and Promotions at the University of Colorado. He has held this position since 2021, overseeing all advertising initiatives across multiple media channels, including print, television, radio, outdoor, digital, e-mail, direct mail, and non-traditional media. Nash leads marketing efforts for special projects related to the athletic department and supports the production of graphics and creative content aimed at enhancing fan engagement and excitement for Colorado Athletics.
Previous Experience at University of Oklahoma
Prior to his current role, Bobby Nash worked at the University of Oklahoma in various capacities. He was the Director of Community Relations for Athletics from 2017 to 2019, focusing on community engagement. He also served as the Assistant Director of Marketing for Athletics from 2015 to 2017, where he contributed to marketing strategies. Additionally, Nash was an Adjunct Professor in Sports Management for four months in 2019 and worked as a Graduate Assistant in Athletic Marketing and Promotions from 2014 to 2015.
Experience at Utah State University
Bobby Nash held the position of Assistant Athletic Director for Marketing and Fan Engagement at Utah State University from 2019 to 2021. In this role, he was responsible for enhancing fan engagement and developing marketing strategies to promote athletic events and initiatives. His work contributed to the overall visibility and support of Utah State Athletics during his tenure.
Educational Background
Bobby Nash completed his Bachelor of Science degree in Health and Exercise Science at the University of Oklahoma, studying from 2009 to 2014. He furthered his education by obtaining a Master of Education (M.Ed.) in Intercollegiate Athletic Administration from the same institution, which he completed in 2016. His academic background supports his professional expertise in athletic marketing and management.
Team Management and Collaboration
In his current role at the University of Colorado, Bobby Nash supervises a diverse team that includes four full-time employees, two nine-month Graduate Assistants, and 14 student interns. He collaborates with various departments, including the marketing rights holder, ticketing, athletics development office, community outreach, video department, digital, social, spirit squad, and athletics communications office. This collaboration is essential for developing branding and revenue strategies that support the athletic department's goals.