Lauren Shand Galena
About Lauren Shand Galena
Lauren Shand Galena is a Senior Analyst at the University of Colorado, specializing in data visualization and electronic communication strategies. She has held various roles in higher education and has a Master's degree in Marketing from the University of Colorado Denver.
Current Role at University of Colorado
Lauren Shand Galena serves as a Senior Analyst at the University of Colorado since 2022. In this role, she focuses on data analysis and visualization, leveraging her expertise in tools such as Salesforce, Marketing Cloud, and Cvent. Her responsibilities include supporting the development of electronic communication plans that align with the constituent lifecycle, providing engagement opportunities at various points.
Previous Experience at Colorado State University Global
Lauren Shand Galena worked at Colorado State University Global in multiple capacities. She began as a Student Experience Specialist from 2017 to 2018, where she contributed to enhancing student engagement. Subsequently, she served as a Community Outreach Coordinator from 2018 to 2020, focusing on community engagement initiatives. These roles provided her with valuable experience in student services and outreach.
Marketing Coordinator Role at University of Colorado
Prior to her current position, Lauren held the role of Marketing Coordinator at the University of Colorado from 2020 to 2022. In this capacity, she promoted marketing best practices, including effective calls to action and purposeful content development tailored to specific audiences. Her work contributed to improving the university's marketing strategies and outreach efforts.
Educational Background in Marketing and Economics
Lauren Shand Galena studied at the University of Colorado Denver, where she is pursuing a Master's of Science in Marketing from 2021 to 2024. She previously earned a Bachelor's Degree in Economics/Finance from Colorado State University Pueblo, completing her studies from 2010 to 2014. This educational background supports her analytical skills and marketing expertise.
Professional Development and Skills
Lauren is actively enhancing her skills through ongoing education at Trailhead by Salesforce since 2022. She promotes the use of Salesforce-driven applications to improve electronic engagement activities at the University of Colorado. Her expertise in data visualization and marketing strategies positions her as a valuable asset in her current role.