Natalie Worpole
About Natalie Worpole
Natalie Worpole is a Corporate Marketing Communications Manager at the University of Hertfordshire, specializing in integrated campaigns that drive behavior change and business impact. She has extensive experience in public relations, having held various roles at organizations such as Simpler PR, PR4 Media, and Onyx Media and Communications.
Current Role at University of Hertfordshire
Natalie Worpole serves as the Corporate Marketing Communications Manager at the University of Hertfordshire. In this role, she focuses on developing and implementing marketing strategies that enhance the university's brand visibility and engagement. Her responsibilities include overseeing integrated campaigns that aim to influence behavior change and drive business impact for the institution.
Previous Experience in Marketing and PR
Prior to her current position, Natalie Worpole held several roles in the marketing and public relations sector. She worked as an Account Manager at Simpler PR from 2005 to 2007, and later served as an Account Director at PR4 Media from 2010 to 2012. She also held the position of Associate at Consolidated PR from 2012 to 2016, and as Associate Director at Onyx Media and Communications from 2016 to 2019. Her diverse experience spans various aspects of marketing communications.
Education and Professional Development
Natalie Worpole studied Public Relations at the Chartered Institute of Public Relations (CIPR), where she achieved an Advanced Certificate in Public Relations from 2008 to 2009. This educational background has equipped her with the knowledge and skills necessary for effective communication and campaign management in her professional roles.
Expertise in Integrated Campaigns
Natalie Worpole specializes in delivering integrated marketing campaigns that focus on behavior change and business impact. She has extensive experience in managing multidisciplinary teams that encompass social media, corporate events, and B2B functions. Her expertise allows her to develop and manage campaigns that raise brand profiles and improve external perceptions.
Client Engagement and Crisis Management
Throughout her career, Natalie Worpole has worked with a diverse range of clients, including government bodies such as The Home Office and HMRC, as well as major corporations like American Express and Network Rail. She possesses a strong background in crisis management and stakeholder communications, which enhances her ability to navigate complex communication challenges.