Maureen Bourassa
About Maureen Bourassa
Maureen Bourassa is an Associate Professor of Marketing at the Edwards School of Business, University of Saskatchewan, where she has worked since 2008. She specializes in social responsibility and stakeholder engagement, particularly within Saskatchewan's nuclear sector.
Work at University of Saskatchewan
Maureen Bourassa has served as an Associate Professor of Marketing at the Edwards School of Business, University of Saskatchewan since 2008. Over her 16 years in this role, she has contributed to the academic community in Saskatoon, Saskatchewan, Canada. Her teaching and research focus on marketing principles, particularly in the areas of social responsibility and stakeholder engagement.
Education and Expertise
Maureen Bourassa completed her MSc and PhD in Business with a specialization in Marketing at Queen's University from 2002 to 2009. This extensive academic background has equipped her with a deep understanding of marketing theories and practices, which she applies in her research and teaching. Her expertise lies in investigating stakeholder engagement and social responsibility within various business contexts.
Research Focus
Bourassa's research investigates social responsibility and stakeholder engagement, particularly in adversarial stakeholder interactions. She utilizes Saskatchewan’s nuclear sector as a context for her studies, exploring the dynamics of stakeholder relationships. Her work emphasizes the impact of respect in these relationships, addressing both business-to-business and business-to-consumer interactions.
Background
Maureen Bourassa has a strong academic foundation in marketing, having dedicated seven years to her graduate studies at Queen's University. Her research interests have developed over her academic career, focusing on critical aspects of stakeholder engagement and social responsibility. This background informs her teaching and research methodologies.