Craig Blue
About Craig Blue
Craig Blue is a Digital Marketing Coordinator at the University of Toronto Press, where he has worked since 2018. He has a diverse background in marketing and management, with previous roles in various organizations including Wells & Young's Brewing Company and the Lawn Tennis Association.
Work at University of Toronto Press
Craig Blue has served as the Digital Marketing Coordinator at University of Toronto Press since 2018. In this role, he is responsible for managing all e-marketing newsletters using Constant Contact and building customer lists that target US customers. He also curates and updates website content daily for all University of Toronto Press websites. Additionally, he collaborates with external stakeholders to develop a new publishing website and a standalone site for the blog.
Education and Expertise
Craig Blue studied at the University of the West of Scotland, where he earned a Bachelor of Arts (BA) in Marketing from 2004 to 2008. His educational background provides a foundation for his expertise in digital marketing, which he has applied in various roles throughout his career.
Background
Craig Blue has a diverse professional background, having worked in various roles across different industries. He began his career as a Pro Shop Assistant at Royal Woodbine Golf Club in 2018 and has held positions such as Bar Supervisor at Wells & Young's Brewing Company and Duty Manager at Whitbread. His experience also includes roles in digital marketing and event management, such as Show Court Manager for the ATP World Tour Tennis Finals.
Previous Work Experience
Before joining University of Toronto Press, Craig Blue held several positions that contributed to his skill set. He worked as an Online Sales Manager and Retail Supervisor at John Smith & Son Group Ltd. from 2015 to 2018, and as a Supervising Steward for the Lawn Tennis Association from 2012 to 2016. His experience also includes a brief tenure as Marketing Manager at Kikii Bar & Restaurant and as a Shift Leader at JD Wetherspoon.
Achievements in Digital Marketing
In his role as Digital Marketing Coordinator, Craig Blue has assisted in developing a Request for Proposal (RFP) to collaborate with a digital marketing agency. His efforts in managing e-marketing newsletters and curating website content demonstrate his commitment to enhancing the digital presence of the organizations he has worked with.