Vesna Micic
About Vesna Micic
Vesna Micic serves as the Associate Director of Sales and Marketing at University of Toronto Press, bringing extensive experience from her previous roles at Penguin Random House and Penguin Books, where she managed marketing initiatives and brand campaigns. She holds a Master of Arts in Comparative Literature from the University of Belgrade.
Work at University of Toronto Press
Vesna Micic has served as the Associate Director of Sales and Marketing at University of Toronto Press since 2017. In this role, she oversees marketing strategies and sales initiatives, contributing to the promotion of academic publications. Her responsibilities include developing campaigns that enhance the visibility of the press's offerings and engaging with various stakeholders in the academic community.
Previous Experience at Penguin Random House
From 2011 to 2016, Vesna Micic worked as the Senior Marketing Manager for National Accounts at Penguin Random House. During her five years in this position, she managed multi-channel brand campaigns and promotional programs, which included outdoor, print, and online advertising. She played a key role in the Penguin Book Club loyalty program, focusing on customer engagement and retention.
Marketing Role at Penguin Books
Prior to her tenure at Penguin Random House, Vesna Micic was the Marketing Manager at Penguin Books from 2004 to 2011. Over seven years, she developed and executed marketing strategies that significantly increased awareness and contributed to the bestseller status of various publications. Her work included overseeing retail marketing initiatives, in-store promotions, and consumer outreach.
Educational Background
Vesna Micic earned her Master of Arts (M.A.) degree in Comparative Literature from the University of Belgrade. Her educational background has equipped her with a strong foundation in literary analysis and marketing strategies, which she has applied throughout her professional career.
Early Career at CAMH Foundation
Before her roles in publishing, Vesna Micic worked as a Research Coordinator at the CAMH Foundation from 2003 to 2005. In this position, she contributed to research initiatives, gaining valuable experience in project management and coordination within a healthcare context.