About Aly A.

Aly A. is a digital marketing professional currently serving as a Campus Ambassador at Velocity and a Senior Investment Analyst at the University of Waterloo Student Venture Fund. With a background in technology and business, Aly has held various roles at notable companies including Apple and TD, and has a strong academic foundation with multiple degrees in business and marketing.

Current Role at Velocity

Aly A. currently serves as a Campus Ambassador for Digital Marketing at Velocity in Waterloo, Ontario, Canada. This role began in 2024 and has a focus on enhancing digital marketing strategies. Aly has been involved in optimizing Velocity's digital marketing channels by identifying those with the highest conversion rates. Additionally, Aly has executed various events for Velocity, ensuring smooth execution and positive attendee experiences.

Experience at University of Waterloo

Aly A. has held multiple positions at the University of Waterloo. As a Teaching Assistant from 2023 to 2024, Aly contributed to the educational experience of students. Currently, Aly works as a Senior Investment Analyst for the University of Waterloo Student Venture Fund, focusing on seed and pre-seed startups since 2024. Previously, Aly also served as an Investment Analyst in the same fund for three months in 2024.

Professional Background at Apple

Aly A. has extensive experience at Apple, where various roles were undertaken between 2017 and 2021. Aly started as a Product Specialist for three months in 2017, followed by a position as a Technical Specialist from 2017 to 2018. In 2018, Aly transitioned to the role of iPhone Solutions Consultant, serving until 2019. Finally, Aly worked as a Technical Consultant for Digital Transformation from 2019 to 2021, leading technology upgrades for over 30 clients with a 95% success rate.

Educational Background

Aly A. has a strong educational foundation in business and marketing. Aly studied at the University of Waterloo, earning a Master's degree in Business, Entrepreneurship, & Technology. Additionally, Aly holds two Bachelor of Business Administration degrees in Marketing & International Business from both the University of Greenwich and Modern Sciences and Arts University.

Achievements in Digital Strategy and Investment

Aly A. has demonstrated a capacity for driving significant results in digital strategy and investment analysis. At TD, Aly developed digital strategies that resulted in a 25% increase in client revenue. In the realm of venture capital, Aly achieved a sixfold return on investment through thorough investment analysis. Furthermore, Aly improved user satisfaction by 40% at EFG Holding through data analytics and user research.

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