Groy Pereira
About Groy Pereira
Groy Pereira serves as the Chief Marketing Officer at UniVista Insurance, where he has worked since 2023. He has extensive experience in media and marketing, having held various leadership roles in organizations focused on reaching Hispanic audiences across the United States.
Work at UniVista Insurance
Groy Pereira serves as the Chief Marketing Officer at UniVista Insurance, a position he has held since 2023. His role is based in Miami, Florida, where he is responsible for overseeing the company's marketing strategies and initiatives. Pereira's leadership in this position aims to enhance the brand's visibility and outreach within the insurance sector.
Previous Experience at Cano Health
Before joining UniVista Insurance, Groy Pereira worked at Cano Health from 2018 to 2023. He initially served as Media Director for three years, followed by a two-year tenure as Director of Media & Productions. During his time at Cano Health, he developed a media strategy that effectively targeted the Hispanic audience across multiple states, including Florida, California, Illinois, Texas, and Nevada.
Background in Public Relations and Communications
Groy Pereira began his career in public relations and communications at Oliver & Oliver Internacional, Inc. in 2011, where he worked as a Public Relations and Communication Manager for six months in the Dominican Republic. This role provided him with foundational experience in managing communications and public relations strategies.
Education and Expertise
Groy Pereira earned a Bachelor's degree in Media Production, Marketing, and Social Media from Instituto Superior de Arte (Facultad de Medios Audiovisuales) between 2000 and 2005. His educational background has equipped him with the skills necessary for effective marketing and media production, contributing to his success in various roles throughout his career.
Achievements in Media Production
Pereira has a notable track record in media production, having produced the award-winning 'El Social TV Show,' which ranked number one in Nielsen ratings for the 65+ Hispanic demographic in the Miami/Fort Lauderdale area. Additionally, he created CanoTV, an internal closed TV channel for medical centers, which featured nine hours of daily bilingual programming and garnered over 1.4 million impressions annually.