Karthik Panneerselvam
About Karthik Panneerselvam
Karthik Panneerselvam is the Head of Growth at Unocoin, where he has worked since 2021. He holds a Bachelor of Engineering in Electrical and Electronics Engineering from Government College of Technology, Coimbatore, and a PGDM in Marketing from the Indian Institute of Management Bangalore.
Current Role at Unocoin
Karthik Panneerselvam serves as the Head of Growth at Unocoin, a prominent Bitcoin and cryptocurrency exchange in India. He has held this position since 2021, contributing to the company's strategic initiatives aimed at expanding its market presence and enhancing user engagement. His role involves overseeing growth strategies and implementing marketing campaigns to drive customer acquisition and retention.
Previous Experience in Digital Marketing
Prior to his current role, Karthik Panneerselvam gained extensive experience in digital marketing. He worked as a Digital Marketing Manager at BankBazaar.com from 2014 to 2016, where he focused on online customer engagement. He later joined CaratLane as a Digital Marketing professional from 2016 to 2018, further honing his skills in the digital marketing landscape. His tenure at Simplilearn as Group Manager - Marketing from 2018 to 2021 allowed him to lead marketing strategies in the education sector.
Educational Background
Karthik Panneerselvam holds a Bachelor of Engineering (BE) in Electrical and Electronics Engineering from Government College of Technology, Coimbatore, where he studied from 2006 to 2010. He furthered his education at the Indian Institute of Management Bangalore, earning a Post Graduate Diploma in Management (PGDM) with a focus on Marketing from 2012 to 2014. Additionally, he participated in an exchange program at Concordia University, expanding his academic experience.
Early Career and Internships
Karthik began his professional journey as a Systems Engineer at Tata Consultancy Services, where he worked from 2010 to 2012. He also completed an MBA summer internship at Shell in 2013, gaining practical insights into business operations. His role as a Business Transformation Consultant at IBM Global Business Services in 2014 further contributed to his understanding of business processes and transformation strategies.