Akshara Bala
About Akshara Bala
Akshara Bala serves as the Associate Director of Marketing Communications at Unyscape, where she utilizes her extensive experience in branding and marketing to drive innovative communication strategies. With over a decade of experience across various industries, she has a proven ability to enhance brand communication and implement process improvements.
Work at Unyscape
Akshara Bala currently holds the position of Associate Director Marketing Communications at Unyscape. She has been with the company since 2022. In addition to this role, she also serves as Senior Manager, Marketing Communications, and Senior Content Strategist, showcasing her multifaceted contributions to the organization. Her work focuses on enhancing brand communication and implementing process improvements within marketing communications.
Previous Experience
Prior to her tenure at Unyscape, Akshara Bala worked at QuickCompany.in as a Content Strategist from 2018 to 2019. She also served as Pro Story Weaver - Content Manager at Emporio Marketing Pvt. Ltd. from 2017 to 2018. Her earlier experience includes working as an Analyst at The India Cements Ltd from 2011 to 2013 and as a Content Developer and Editor at Veda Informatics from 2014 to 2015. This diverse background spans various industries, including marketing and analytics.
Education and Expertise
Akshara Bala holds a Master of Arts in Mass Communication/Media Studies from Amity University, Greater Noida Campus, where she studied from 2015 to 2017. She also completed a Company Secretary Qualification Course at The Institute of Company Secretaries of India from 2010 to 2014. Additionally, she earned a Bachelor's degree in Commerce with a focus on Accounting and Finance from M.O.P. Vaishnav College For Women, studying from 2008 to 2011.
Professional Skills
Akshara Bala specializes in leveraging brand communication as a strategic asset for companies. She has a strong track record in developing innovative ideas and embracing emerging technologies. Her expertise includes communication visualization, branding, and marketing, with experience tackling projects across various sectors such as healthcare, education, sports, and automobiles.
Achievements in Marketing Communications
Throughout her career, Akshara Bala has been recognized for introducing process modules and improvements in marketing communications. Her ability to enhance brand strategies and communication effectiveness has contributed to her reputation in the industry. She has a decade of experience that reflects her commitment to advancing marketing practices.