Katie Weaver
About Katie Weaver
Katie Weaver serves as the Head of Growth Marketing at Upbound, bringing extensive experience in marketing and social media management from various roles at companies including NVIDIA and Cumulus Networks.
Current Role at Upbound
Katie Weaver serves as the Head of Growth Marketing at Upbound, a position she has held since 2024. In this role, she focuses on driving growth strategies and implementing marketing initiatives to enhance the company's market presence. Her experience in growth marketing equips her to lead efforts that align with Upbound's business objectives.
Previous Experience in Marketing
Katie Weaver has a diverse background in marketing, having worked in various roles across multiple organizations. She was an Associate Product Manager at Ferris Marketing Inc. from 2014 to 2016, and later served as a Marketing Events Manager at CTO Forum from 2016 to 2017. She also held positions as a Brand Growth Marketer at Cumulus Networks and NVIDIA, where she contributed to brand strategy and growth initiatives.
Education and Certifications
Katie Weaver studied at Liberty University, where she earned a Bachelor of Science (B.S.) in Religion from 2007 to 2011. She furthered her education at Cornell University, obtaining a Performance Leadership Certificate in Organizational Leadership in 2020. These educational credentials support her expertise in leadership and marketing management.
Skills and Technical Expertise
Katie Weaver possesses a strong skill set in marketing management and analytics. She is proficient in using various social media and marketing management tools, including Oktopost, Sprinklr, and Sprout Social. Additionally, she has technical knowledge in analytics tools such as Google Analytics, Adobe Analytics, and Tableau, which enhances her ability to analyze marketing performance.
Experience with E-commerce and Digital Marketing
Katie Weaver has experience with e-commerce platforms like Blue Martini and Netsuite, as well as a range of digital marketing tools. She is knowledgeable in utilizing ad platforms such as RollWorks, Influ2, and StackAdapt. Her familiarity with design tools like Canva and Adobe Spark further supports her capabilities in creating engaging digital content.